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Route 23 Honda Blog

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Route 23 Honda's automotive expertise is a product of our sustained interest in industry trends and characteristics. We are privileged to share the latest news with you and hope the information will enhance your shopping experience. We believe an informed customer is the best customer.

Honda to Showcase Ridgeline Desert Race Truck Concept, HR

Honda Ridgeline Desert Race Truck to showcase design direction for allnew Ridgeline pickup debuting next year/

HRV project vehicles will bring extreme performance and personality to the compact crossover segment

Updated 2016 Honda CRZ sport hybrid coupe to make first appearance on North American soil.

Honda Powersports hits show floor, including Moto GP Race Replica RC213VS, Pioneer 1000 and more

TORRANCE, Calif., Oct. 23, 2015 - Honda will ignite the floor at the 2015 SEMA Show with a full portfolio of performance products, including race bikes, HR-V project vehicles, and the debut of the Ridgeline Desert Race Truck. The Ridgeline Desert Race Truck will offer a first look at the syling direction of the highly anticipated 2017 Honda Ridgeline pickup. The "racing Ridgeline" also marks Honda's re-entry into Honda Performance Development (HPD)-powered factory off-road racing.Also within the Honda display will be four Honda HR-V project vehicles, built in partnership with several highly creative U.S.- based automotive tuning houses. The refreshed 2016 Honda CR-Z sport hybrid coupe, complete with aggressive new exterior styling details and significantly improved interior, will also be highlighted in Honda's 2015 SEMA showcase, along with an accessorized version of the allnew 2016 Honda Civic Sedan and 2016 Honda Pilot. Further demonstrating the broad range of performance products and racing activities that only Honda can boast, Honda Powersports and HPD will also showcase many of their wares, including the Pioneer 1000 SidebySide in matching desert race livery, the Moto GP Race Replica RC213V-S, the Rahal Letterman Lanigan Racing IndyCar display, and much more.

Honda earns AutoPacific's 2015 Vehicle Satisfaction Awards for 2015 CR-V SUV and Fit Subcompact Hatchback

Honda's all-new 2015 Fit and refreshed 2015 CR-V take home two awards as most satisfying vehicles in their segments

Jul 8, 2015 - TORRANCE, Calif.

Two of Honda's most popular and hottest-selling models, the 2015 Honda Fit and Honda CR-V, have been recognized as the most satisfying vehicles in their respective market segments, winning AutoPacific's customer-driven 2015 Vehicle Satisfaction Award. The Honda Fit has posted high double-digit gains every month since October 2014 and is up 63 percent for the year, while CR-V continues as the best-selling SUV in America with all-time record sales of 163,018 vehicles in the first half of 2015.

"These two models represent Honda's core and growth segments, and we're gratified to know that our customers are satisfied with their purchases," said Jeff Conrad, senior vice president and general manager of Honda automobile division at American Honda. "Honda's products are created by passionate engineers who take joy in producing the highest quality automobiles, and AutoPacific's awards validate that enthusiasm, as well as tell us how well regarded the CR-V and Fit are in the industry."

AutoPacific's 2015 Vehicle Satisfaction Awards (VSAs) are based on over 66,000 surveys completed in first quarter of 2015 by owners of new cars and light trucks in the United States between October and December of 2014. The VSAs are based solely on owner input, and are an accurate measurement of how satisfied new car and light truck buyers are with their recently purchased vehicles.

About AutoPacific
AutoPacific is a future-oriented automotive marketing and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters are in Tustin, California, with an affiliate office in the Detroit area. Additional information about AutoPacific and the Vehicle Satisfaction Awards can be found on AutoPacific's websites:
www.autopacific.com and www.vehiclevoice.com.

About Honda
Honda offers a complete lineup of Honda cars, trucks and service through a network of more than 1,000 Honda dealerships within the United States. Eight Honda auto plants in North America, including four in the U.S., have the capacity to produce 1.92 million automobiles each year5. In 2014, more than 97 percent of the Honda and Acura automobiles sold in the U.S. were produced in North America.

1 Based on 2015/2016 EPA mileage ratings. Use for comparison purposes only. Your mileage will vary depending on how you drive and maintain your vehicle, driving conditions and other factors.
2 Government 5-Star Safety Ratings are part of NHTSA's New Car Assessment Program (
www.SaferCar.gov). Model tested with standard side airbags (SABs).
3 MSRP (Manufacturer's Suggested Retail Price) excluding tax, license, registration, $790 destination charge and options. Dealer prices may vary.
4 Based on Automotive News Center data for all SUV and CUV models 2004-2014 calendar years.
5 Honda products are produced using domestic and globally sourced parts.


The Uniquely Personal and Functional 2016 Honda HR-V Goes On Sale May 15 Bringing a Shot of Energy to Growing Entry Crossover Market 

Coupe-like style and sportiness blends perfectly with SUV usability to create segment-defining compact crossover 

TORRANCE, Calif., April 30, 2015 - With bold and sporty coupe-like styling, SUV versatility, 35 mpg highway fuel economy rating (2WD CVT), and Honda packaging magic, the all-new 2016 Honda HR-V is set to challenge the growing entry crossover market when it hits Honda dealerships nationwide on May 15. The all-new Honda HR-V crossover will deliver incredible value with a long list of standard features and technologies including 17-inch alloy wheels, push-button electric parking brake, rearview camera with guidelines, Pandora® radio and Bluetooth® HandsFreeLink®1 - all for a manufacturer's suggested retail price (MSRP) starting at just $19,115. 

Available in LX, EX and EX-L Navi trims, the 2016 HR-V is powered by a highly refined and efficient 1.8-liter 4-cylinder 16-valve DOHC i-VTEC® engine producing a peak 141 horsepower2 and 127 lb.-ft. of torque3. The engine is paired with one of two efficient and responsive Honda transmissions, a seamless and sporty continuously variable transmission (CVT), available on all models, or an engaging, short-shifting 6-speed manual transmission, available on LX and EX models with 2WD. 

The HR-V also targets class-leading safety ratings and features Honda's next-generation Advanced Compatibility Engineering? (ACE?) body structure for enhanced frontal collision protection. The HR-V is designed to achieve top safety ratings: an NCAP five-star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA) and a TOP SAFETY PICK rating from the Insurance Institute for Highway Safety (IIHS). 

Click Here For The Link To The Full Release


Honda Accord Wins Car and Driver Magazine 2015 10Best Cars Award
Accord recognized for record 29th time since 1983


TORRANCE, Calif. November 19, 2014



For a record 29th time in the 31-year history of the award, Car and Driver magazine has named the Honda Accord to its prestigious annual list of the 10Best Cars in America.

"Once again, the Honda Accord is traveling down a road where no vehicle has gone before by winning a 10Best Cars award for an unprecedented 29th time," said Jeff Conrad, senior vice president and general manager of the Honda Division of American Honda Motor Co, Inc. "We're honored to receive this award, which recognizes the exceptional engineering and driving performance that have helped make Accord a perennial top choice of individual American car buyers."

"The Accord offers terrifically fluid and sporty handling, while functioning perfectly for everyday use," said Car and Driver Editor-in-Chief Eddie Alterman. "It's light on its feet and very driver-oriented, even if many of its drivers will never explore the full range of its dynamic capabilities. The Accord is an undercover sports sedan, and that's what resonates with our editors year after year."

Now in its ninth generation, the Accord has been sold in the U.S. since 1976 and produced in America since 1982. More than 95 percent of Accords sold in America are produced at the company's Marysville, Ohio plant using domestic and globally sourced parts.

2015 Honda Accord
The 2015 Accord lineup features Honda's innovative Earth Dreams Technology? powertrains, including Honda's next-generation 2.4-liter, direct-injected 4-cylinder engine with continuously variable transmission or 6-speed manual transmission. The Accord's fuel economy is best in class in the EPA Midsize category, with 4-cylinder models earning a 36 mpg highway EPA rating1 and the V-6 models garnering a 34 mpg highway EPA rating1. The Accord Hybrid Sedan, with a class-leading 50 mpg EPA city fuel-economy rating1 is powered by an all-new highly efficient Atkinson cycle engine and two-motor hybrid system.

In addition to fuel economy ratings leadership, the Accord has continually led the industry in meeting strict emissions standards. The Accord Plug-In is the first vehicle to achieve SULEV 20 emissions standards, with the lowest tailpipe emissions of any ICE vehicle currently available. Additionally the Accord was the first vehicle to meet ULEV (1998) and SULEV (2000) emissions standards.

Accord was the most popular midsize passenger car in America in 2013 and again through September of 2014, based on sales to individual (non-fleet) car buyers, according to new vehicle registration data from R.L. Polk.

For more information and downloadable high-resolution images of Honda vehicles, please visit http://www.hondanews.com/Consumer information is available at http://www.automobiles.honda.com/.

1 Based on 2014 EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary depending on how you drive and maintain your vehicle.



Honda Named Most Trusted Brand and Best Overall Brand by Thousands of New-Car Shoppers in KBB.com's 2014 Brand Image Awards


TORRANCE, Calif., Apr. 9, 2014 - New-car shoppers
have once again recognized the Honda brand (
automobiles.honda.com) as the 'Most Trusted Brand' and 'Best
Overall Brand' in Kelley Blue Book's 2014 Brand Image Award
study. This is the third straight year that Honda was named the
'Most Trusted Brand' and the second consecutive year as the
'Best Overall Brand,' as decided by non-luxury shoppers.
"A brand is really built over the long haul
through consumers' experiences with its products, and Honda is
committed to delivering class-leading vehicles that provide
lasting enjoyment and value to our customers," said Jeff
Conrad, senior vice president and general manager of the Honda
automobile division for American Honda. "Honda simply embraces
the challenge of being a brand that people can trust."
The 2014 Brand Image Awards are based on consumer
automotive perception data from Kelley Blue Book Market
Intelligence's Brand Watch study. Brand Watch is an online
brand and model perception tracking study tapping into 12,000+
in-market new-vehicle shoppers annually on Kelley Blue Book's
KBB.com. The highly comprehensive study offers insight into how
shoppers perceive important factors driving their purchase
decisions, and captures brand/model familiarity and loyalty
among new-car shoppers. Honda was named 'Best Overall
Non-Luxury Brand' by securing the highest average score across
ratings of all non-luxury models, and the weight of importance
of each of the factors in the study.

     "The fact that Honda has again won the Kelley
Blue Book Brand Image Awards as Best Overall Brand and Most
Trusted Brand comes as no surprise," said Jack R. Nerad,
executive editorial director and executive market analyst for
Kelley Blue Book. "Our experience has indicated that consumers
continue to both respect Honda vehicles and be enthusiastic
about them. Honda's reputation for quality, reliability and
fun-to-drive continues to resonate with buyers of all ages."

Additional comments from the Editors of Kelley
Blue Book's KBB.com regarding Honda's Brand Image Award Wins:

Best Overall Brand
"For the second year in a row, KBB.com visitors have named
Honda the Best Overall Brand. Considering Honda has also won
the award for Most Trusted Brand among non-luxury shoppers
three years in a row, this win isn't a huge surprise. We have
long respected Honda's cars, SUVs and minivans for their
reliability and refinement, and it turns out the new-car
shoppers at Kelley Blue Book feel the same way."

Most Trusted Brand
"Honda picks up its third consecutive Most Trusted Brand award,
as selected by visitors to Kelley Blue Book's website. The
brand is known for building reliable, efficient, safe cars that
offer a lot of value when new, and hold that value as used
models. No wonder Honda is consistently lauded for delivering
on what it promises, year after year."
                                      


Honda Exports More Cars from the U.S. Than it Imports from Japan

Date: Jan 28, 2014 | Author: Joseph Capparella |

Honda produced record levels of cars in the U.S. last year, and its number of exported U.S.-made cars actually exceeded the number of cars it imported to the U.S. from Japan for the first time.

This means that Honda is now a net exporter, as it exported 108,705 Honda and Acura models made in the U.S. and imported 88,537 Japanese-made vehicles to the U.S.

Honda's largest production facility in the U.S. was the plant in Marysville, Ohio, that produces the Honda Accord and Acura TL, which ended 2013 with 492,409 vehicles and set a record for all time units produced. Of these vehicles, 69,680 were exported to 40 different countries, a 69-percent increase in exports over 2012. The company's plant in Lincoln, Alabama, which produces the Honda Odyssey, Honda Pilot, Honda Ridgeline, and Acura MDX, also exported a significant number of vehicles in 2013, with 20,466 of its 333,556 total going elsewhere, and the plant in Greensburg, Indiana which makes the Honda Civic and Acura ILX exported 82 percent more vehicles than in 2012, with 18,559 of the 241,589 vehicles produced leaving the U.S.

As a result of major investments over the past few years, Honda says that 95 percent of the Honda and Acura models sold in the U.S. are made in North America. This percentage should grow even more going forward, as a new plant in Celaya, Mexico will start producing the 2015 Honda Fit and an upcoming Fit-based crossover starting later this year. Honda expects its North American production capacity to go from its current 1.72 million vehicle level to 1.92 million vehicles per year in 2014.

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